§ 11 · Business Case & Financial Model
Numbers do not lie. You might.
1Build a case people can follow. Drive it with assumptions.
2No raw numbers inside formulas. Every figure links to an assumption.
3Every assumption is visible and clickable. No hidden cells.
4Three drivers decide 80% of the outcome. Know them by heart.
5Model the bad case and show it first.
6Revenue is opinion, cash is fact. Plan on cash.
7No hockey stick without an engine.
8Runway in months goes on page one.