§ 5 · The Teaser Deck
Earn the meeting in sixty seconds.
1It is a deck of about five slides. Short enough that they reach the end.
2Its only job is to earn the conversation, not to explain everything.
3Within sixty seconds of opening it, anyone gets what this is.
4The first three slides decide whether they keep going.
5It explains itself. You are not in the room.
6Save the detail and the real numbers for later.
7If they like it, they say "let us talk". That is the win.